Practical advice, insights and perspectives for launching, growing and scaling a profitable personal brand.
The number one rule to remember in marketing is that your clients are focused on what's in it for them.
If you're selling advice or expertise, switch focus from marketing to building your brand authority - this is how to stand out from the ...
Before you attempt to sell, it's important to build trust with your audience. Lack of trust will kill all sales and marketing efforts.
It's time to say goodbye to the clunkers that are killing your online copy.
Information is a commodity that anyone can find online. Bring your perspective and insight if you want to stand out.
Your customers must be respected, but you can't take everything they say as gospel. Sometimes they can lead you wrong.