Build Your Authority Blog

Practical advice, insights and perspectives for launching, growing and scaling a profitable personal brand.

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Nkiru Asika

The number one rule to remember in marketing is that your clients are focused on what's in it for them.

Nkiru Asika

If you're selling advice or expertise, switch focus from marketing to building your brand authority - this is how to stand out from the ...

Nkiru Asika

Before you attempt to sell, it's important to build trust with your audience. Lack of trust will kill all sales and marketing efforts.

Nkiru Asika

It's time to say goodbye to the clunkers that are killing your online copy.

Nkiru Asika

Information is a commodity that anyone can find online. Bring your perspective and insight if you want to stand out.

Nkiru Asika

Your customers must be respected, but you can't take everything they say as gospel. Sometimes they can lead you wrong.