5 Reasons Why You Need A Personal Brand Website

5 Reasons Why You Need A Personal Brand Website

Whether you are looking to promote your business, educate potential clients on your services, build your brand, or trying to stand out in your industry, a personal brand website is an excellent way to accomplish these goals! Creating an online image and presence is essential in today’s market– much of which has gone digital either completely or partially. Personal brand websites are beneficial for many more people than freelancers, solopreneurs, and other independent workers. They are for everyone! 

There is an unmatched value in creating a website for your personal brand. Whether this is the first instance in which you are learning of a personal brand website, or you have spent time considering this option, here are five reasons why you need to start working on yours today. Continue reading to learn more. 



#1 Control Your Story And Your Image

The impression that you present of yourself online results from the combination of content, social media accounts, and other elements of your personal and professional life that have found their way online. When you create a personal brand website, you are taking control of your own narrative. Anyone who may be looking for you online is sure to stumble upon your website in the process. This gives you a unique opportunity to give an accurate representation of who you are, your accomplishments, and the value that you create through various speaking engagements, books, and other materials. 

It is strongly recommended to include a blog on your website. Not only does this create more favorable SEO results, but it is an excellent way to show those in your industry that you are relevant, current, and informed. Sharing your thoughts, current events, news, and updates also helps to establish you as a thought leader within your industry. 



#2 Promote Your Brand While You Are Sleeping

Anyone who has created and built their own business knows that promoting your business, services, and products is an endless job. Creating a personal brand website allows you to promote yourself and your brand without having to put in any extra leg work. Think of your website as a salesperson who works for you 24/7. Your website helps you consistently perpetuate information regarding your products and services. 

Your personal brand website helps you connect with people even when you can’t spend time with them in person or one-on-one. Your website opens up a wealth of opportunities to send email campaigns, retargeting efforts, and multiple other marketing resources that can be used to constantly engage with your returning and potential clients and customers. In addition, your website, when done correctly, shows you and your brand’s personality. This is crucial to making your audience, and customers feel connected and engaged with your brand. 



#3 Grow Your Network 

In any industry, a healthy amount of networking is always beneficial. With a website, you can create a network way beyond your geographic location and generate more opportunities to meet those within and outside your industry. Your website and your brand will continue to change and evolve over time. As you add more to it, your website will constantly show different sides to who you are as a professional. 

As you keep up with your website, you will see your traffic increase and grow your reach. These many new connections that you are making can lead to future opportunities, sales, projects, and so much more. The more effort you put into your site, the stronger your impression will be – include as much valuable information as possible. 



#4 Stand Out From Others In The Same Space 

As personal brand websites are still a relatively new concept, having your own sets your apart from the rest of the pack. Depending on the industry that you are in, focusing on calling attention to the unique value that you bring to others will make you stand out. You can further showcase the impacts you have made in your professional career. 

A personal brand website provides a unique opportunity to call attention to the work that you have done. You can use this platform to include extensive and engaging information and visual documentation such as photos, testimonials from past clients, and even work samples. Think of your personal brand website as a running portfolio of your projects, accomplishments, and achievements. 



#5 Create A Central Location For Everything You

Many of us have multiple social media accounts, including Facebook, Twitter, LinkedIn, Instagram – the list truly goes on. However, few streamline their information and content throughout all of your accounts. This means that potential clients, customers, and professionals looking to learn more about who you are as a professional may not have the chance to see the complete picture. 

Your personal website can act as the control center for all of your other forms of social media and digital networking. Think of it as the digital headquarters of your brand, and you are the CEO. By linking each of your social media accounts to your website, you ensure that your audience has easy access to not just one but all of your accounts. If you diversify what you are sharing on each, this ensures that they are given the opportunity to check out each of your pages. 



The Bottom Line 

Simply stated, a personal brand website puts you a step ahead of those who haven’t taken the time and effort to create their own website. At its core, the website is a way to give others the chance to learn more about you. If someone is looking to learn more about who you are and what you offer, a personal website gives them so much more information than a resume ever could. 

Beyond creating a competitive advantage, your website allows you to make your mark on your industry. By sharing information with those who visit your page, you are building a relationship in which they view you as a thought leader who adds value to their personal and professional lives. 

Categories: Personal Branding